Whatever your job title, if you work with channel partners – distributors, resellers, OEMs, retailers, integrators, etc. – you’ve got your hands full. You need to research and plan complex strategies. You need to attract and motivate thousands
of individuals, in hundreds of reselling companies – while other suppliers and even your competitors try to steal your thunder. This blog discusses big-picture channel strategy all the way down to ground-level channel tactics. Channel mix. Channel compensation. Channel conflict management. Channel recruiting. Channel contracts. Channel programs. It’s all here. Read on and send me your thoughts.
— Bob Segal, Principal — Frank Lynn & Associates