Channel Strategy Design

Using channels to gain a competitive advantage

Channel Strategy Design (CSD) enables management teams to create successful channel strategies. The workshop addresses advanced topics focused on using channel partnerships as a source of competitive advantage.

Who should attend?

  • Senior management including CMOs, CSOs, etc.
  • Marketing and sales professionals involved in the channel strategy design process

What will I learn?

The workshop introduces participants to the concept of channel strategy as a source of competitive advantage. It helps executives connect channel strategy to the company’s broader corporate strategy and to corporate goals such as revenue, profitability, market share, customer engagement and customer satisfaction. The workshop addresses the following issues:

  • The 6 Ps of Channel Strategy and Management-The Key Attributes of Channel Savvy Companies
  • The Eight Core Elements of a High Performing Channel Strategy™ (Strategic Alignment, Market Alignment, Market Coverage Model, Principles and Policies, Programs and Support, People and Structure, Management Processes, and Enabling Technology)
  • Leveraging Sales Channels to Grow Sales and Market Share (PPH®)
  • Integrating the Internet into Channel Strategy

Price: $ 995.00

We also offer the following discounts:

  • 15% to “active clients”
  • 15% for early registration
  • 10% for multiple attendees
  • 10% for multiple workshops

This workshop is facilitated by Jim Fogarty, Senior Principal of Frank Lynn & Associates with combined channel strategy experience of over 50 years across a diverse group of industries.

 If you would like to register for our Channel Strategy Design workshop, click here or please contact Sue Nagy at 708.772.7761 or, seats are limited.

This workshop is also available for custom, interactive in-house presentations. To discuss this opportunity, please contact Jim Fogarty at