Month: February 2015

Frank Lynn & Associates > Frank Lynn & Associates’ Blog > 2015 > February

THE ART AND SCIENCE OF CHANNEL MANAGEMENT

Posted by franklynn on February 12, 2015 with 0 Comment

Whatever your job title, if you work with channel partners – distributors, resellers, OEMs, retailers, integrators, etc. – you’ve got your hands full. You need to research and plan complex strategies. You need to attract and motivate thousands

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The Ten Most Compelling Reasons to Rethink Your Channel Strategy

Posted by franklynn on February 10, 2015 with 0 Comment

Mark Twain once said, “If you don’t like the weather in New England now, just wait a few minutes.” His point about constant change could also apply to channel strategy. Many companies don’t pay enough

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