Professional Sales Channel Management, September 17



Building sales through structured and enabled professional channel management processes

Professional Sales Channel Management (PSCM) arms channel sales managers with the concepts, frameworks, processes and tools they need to drive results through indirect channel partners. While many companies have developed formal processes to manage their direct sales teams, few have designed a structured and systematic approach to managing their indirect sales channel partners. By using the practices, processes and tools in this workshop, companies can leverage proven best practices to generate higher and more consistent performance with their indirect channel partners.

Who should attend?

Sales executives, sales managers, and salespeople who work with indirect channels and want to …

  • Improve performance through their channel partners
  • Implement an indirect sales channel management process
  • Provide their teams with the tools that enable them to effectively collaborate with and manage the performance of their channel partners

What will I learn?

During this interactive session, participants will learn how to use proven channel management practices, processes and tools. The workshop topics include:

  • The role of the channel manager
  • The channel management process
    • Assess and Plan (including FL&A’s PPH® and Channel PartnerlyticsTM frameworks)
    • Target and Recruit
    • On-board and Ramp-up
    • Manage and Grow
    • Execute and Optimize

Location:  111 E. Wacker Drive, Chicago, Illinois

2020 Schedule: September 17

Price: $ 995.00
We also offer the following discounts:

  • 15% to “active clients”
  • 15% for early registration
  • 10% for multiple attendees
  • 10% for multiple workshops

This workshop is facilitated by Jim Fogarty and Bob Segal, Senior Principals of Frank Lynn & Associates with combined channel management experience of over 50 years across a diverse group of industries.

If you would like to register for our Professional Sales Channel Management workshop, click here or please contact Sue Nagy at 312-558-4835 or, seats are limited.

This workshop is also available for customized, interactive, in-house presentations. To discuss this opportunity, please contact Jim Fogarty at