Industrial Practice

Frank Lynn & Associates’ roots are in the industrial market. Founded in the manufacturing heartland of the US, the firm has always worked with industrial clients to best cover the various market segments – MRO, OEMs, integrated supply, etc. The practice team tracks industry developments across the various sub-markets (pumps, valves and fittings; safety products, hydraulics, abrasives, etc.) and helps clients develop channel strategies to defend and expand market share and improve profitability. These strategies cover the wide spectrum of industrial channels. Therefore, the practice team works with clients to assess the appropriate strategies for dealing with global integrators, national distributors, specialty distributors, catalog and online channels, as well as direct sales channels.

Frank Lynn & Associates re-defined and optimized our Go-To-Market strategy. By applying their frameworks, we’ve gained better insights into our opportunities and built stronger internal alignment on where we should place our investments. Their consultants bring deep industry experience to challenge our thinking while also knowing when to accommodate our unique business needs. In summary, they’ve been a valued partner in accelerating our growth.

Director of Global Marketing at a durable goods manufacturer