Develop Insights
Identify customers, buying behavior and sourcing preferences to feed channel strategy.

Create Strategy
Choose the right resources, markets and mix of channels to win against competition.

Manage Relationships
Profile partners, set goals, use metrics and follow a process to drive desired channel behavior.

Get What You Pay For
Motivate and pay partners to perform the functions that support your strategy.

Train Your People
Develop managers that can design and implement successful channel strategies.
