Newsletters
Frank Lynn & Associates has been in business for over 50 years. We enjoy sharing with you our experience and how it relates to the current environment through our periodic newsletters.
2025 Newsletters
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November 2025 – Acquisition Advantage Through Strategic Brand Roles
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September 2025 – How Whole Product Maturity Shapes Channel Strategy
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July 2025 – Think About Product Landings—Not Just Product Launches!
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June 2025 – Characteristics of Successful Channel Managers
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May 2025 – Leveraging Channel Management to Improve Performance of a Channel Strategy
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April 2025 – What Market Coverage Do Your Channel Partners Provide?
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February 2025 – Pre- and Post-Acquisition Channel Strategy Integration Considerations
2024 Newsletters
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November 2024 – What Limits the Performance of Your Company's Channel Strategy?
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August 2024 – Lessons Learned from the Best in Class Suppliers
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July 2024 – The Importance of Channel Programs to Go-to-Market Economics
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April 2024 – Clarity Comes From The Ideal Channel Template
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March 2024 – Channel Partner Account Management – Key Issues
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February 2024 – Growability Focus Creates Return on Partner Investment (ROPI)
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January 2024 – Your 10%+ Mindshare is More Relevant Than the $ Value
2023 Newsletters
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October 2023 – Generate Sales Growth From The Variety In Your Channels
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June 2023 – Map Your Market as Context for Channel Strategy
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May 2023 – Go-to-Market Strategy – Lessons Learned in 50 Years of Consulting
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April 2023 – VMCR—Designing Channel Compensation Programs that Drive Results
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March 2023 – Generating Profitable Growth by Managing Market Share With PPH®
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February 2023 – Keys to Implementing 80/20 – Aligning Sales Roles and Compensation
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January 2023 – Celebrating 50 years – State-of-the-Art Channel Strategies